As many of our clients are evaluating how they’d like to shape their lives as we venture into the ‘new normal’, we’ve been installing fine art in home offices across London and moving clients into new residences with access to outside space and large living areas to accommodate a more flexible lifestyle. With this in mind, we thought it useful to chat with a friend of Queen’s, Hannah Aykroyd, founder of London-based prime property buying agent Aykroyd & Co, to discuss the importance of representation when buying prime property in London and predictions for the market across 2021. As is customary in our partner spotlights, we asked Hannah a few questions. First up;
Who are your typical clients?
Around 70% of our clients are private clients. They’re often looking for family houses, apartments for their children or a pied-à-terre. We also work with a number of investors looking to build significant, diverse portfolios to hold for the long term. We pride ourselves on our deep understanding and intuition for what clients are looking for and offer the utmost discretion and professionalism.
Why is working with someone like yourself so important?
We are a fully independent boutique advisory firm, providing impartial, objective advice. We remove much of the stress of what is a highly emotive process to ensure our clients are buying the very best property to suit their requirements. Often, these properties are firmly off-market and so having a trusted advisor representing you to access these properties is crucial.
We provide transparency on pricing by referencing up-to-date recent comparables, negotiating firmly to achieve the best possible price, and carefully overseeing every element of the legal process until we safely exchange and complete. A huge part of our role is about introducing the right trusted team of professionals throughout the entire process, from a private banker to your lawyer, to a surveyor, through to Queen’s to help with the moving. We’re there for our clients through every step and we remain on hand long after a client has moved in.
What do you find is most important to your clients when moving?
We have a tried and tested team of property professionals to help us safely execute each purchase with minimum fuss. Clients really value having peace of mind that all belongings are safe and secure at all times, and for the process to be as seamless and straightforward as possible. Aftercare is also a huge part of our service and we are available well after completion to advise clients on all property-related matters.